Manager – Brand Marketing For e-commerce company

From 2 to 4 year(s) of experience
₹ 15,00,000 - 18,00,000 P.A. (Including Variable: 15%)

Job Description

JD Brand Marketing (Private Labels)


MBA from Tier 1 B College - 2018/2019 pass out only

Role Summary:


  • The incumbent  would be responsible to

develop the brand architecture and brand

strategy playbook


  • Own key success metrics and analyze

performance


  • Handpick the right business partners (

creative agency / digital agency ) and

build a strong relationship with them


  • Creative execution of the strategy through

branding and communication


  • Extend brand imagery into the entire

customer experience from merchandising,

packaging, service to build a

differentiated experience and create

delight 


  • Identify non-traditional levers to activate

the brand e.g.: Influencers, Events,

Engagement


  • Build Cause Marketing as a key pillar of

the brand


  • Develop high impact pitch presentations/

AVs to bring the proposition alive with

key stakeholders for developing a deep

consumer understanding of triggers and

barriers for of online shopping across

categories


  • Deliver on business goals of GMV, units,

share and traffic by building brand equity

/ recall, customer pull, traffic and

conversions.


  • Independently leading, managing and

delivering on key projects


Desired Background:


  • Candidates with an MBA in marketing.

Beauty and personal care experience will

be a plus


  • 2 to 6 years of experience in Brand

Management, Marketing, Communication. 

Experience in e-commerce will be an

advantage but not mandatory. (Knowledge is must in e-commerce )


  • Project & stakeholder management

  • Understanding of Brand positioning,

Communication development, Digital &

Social Marketing. 


  • Creative (Copy & Visual) thinking &

assessment


  • Startup experience is an advantage

General Expectations from the role:


  •  Build a mass brand , bottom up
  • Think fresh, act fast.

Role:Brand Management

Salary: 15,00,000 - 18,00,000 P.A.

Industry:Internet

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Education

PG:MBA/PGDM in Any Specialization

Company Profile

Yellow Box HR Services Pvt. Ltd.

further details email resume to Rahul at rahul@ybservices.net

Company Info
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Contact Company:Yellow Box HR Services Pvt. Ltd.